Connecting traffic,
budget, and the
games people play.
YULIANG Technology operates a full-stack ad platform — an SSP that maximizes yield for premium publishers, a DSP that gives advertisers programmatic reach with real ROI, and an in-house studio publishing casual games loved by millions.
Three businesses, one ecosystem.
Each side strengthens the others — our DSP buys premium inventory from our SSP, our games create owned-and-operated supply, and the data flywheel improves performance for every partner.
For Publishers
We turn ad inventory into reliable revenue. Hand-picked premium demand, curated matching, and quality control — all tuned to lift your eCPM without hurting UX.
For Advertisers
Programmatic media buying that puts every dollar to work. Audience targeting, brand safety, real-time bidding, and transparent attribution.
In-House Studio
We make the games we'd want to play — quick, polished, mobile-first. Casual titles that ship fast and monetize cleanly through our own stack.
Built for publishers who refuse to leave revenue on the table.
Our supply-side platform connects premium publishers with vetted, high-quality demand. We hand-curate every advertiser, match buyers to your traffic profile, and obsess over fill rate without compromising the user experience. Display, native, video, rewarded — one partnership, every format.
Premium traffic matching
We pair your inventory with hand-curated, brand-safe demand — not a programmatic free-for-all. Every advertiser is vetted before they reach your users.
Adaptive yield optimization
Floors, formats, and refresh policies tuned per placement using continuous learning — measurably higher eCPM with no extra ops on your side.
Brand-safe demand only
IAB-aligned categorization and pre-bid filters. We block low-quality creatives before they ever reach your users.
Transparent reporting
Real-time dashboards, demand-source breakdowns, and net payout you can reconcile to the cent. No black boxes.
All formats, one SDK
Banner, native, interstitial, rewarded video, app open. Works on web, iOS, Android, and Connected TV.
Hands-on partner team
A dedicated account manager from day one — not a chatbot, not a Tier-3 helpdesk. Optimization meetings every two weeks.
Spend smarter, not louder.
Programmatic buying that respects your budget. Bid on the right user at the right moment, across web, in-app, and CTV — backed by our own first-party gaming audience data and direct paths to premium publisher inventory.
Audience-first targeting
Behavioral, contextual, and lookalike segments — built on real first-party signals from our owned games portfolio.
Real-time bidding engine
Sub-100ms decisions on millions of QPS. Custom bid strategies for ROAS, CPI, CPA, or full-funnel optimization.
Brand safety & verification
Pre-bid IVT filtering, MFA-free inventory paths, and integrations with leading verification partners. Sleep at night.
Creative formats that work
Playable ads, rewarded video, native, video, display. Format-fit creative review keeps performance on rails.
Attribution you can trust
Direct integrations with Adjust, AppsFlyer, Singular, and major MMPs. Clean post-back data, no stitched logs.
Managed or self-serve
Run it yourself in our console, or let our trading desk operate the campaign. Whichever ships your number faster.
Games we built. Players who stay.
Our in-house studio ships casual and hyper-casual titles across web and mobile. Every game is a live test bed for our ad stack — which is why our SSP and DSP keep getting sharper.
Royal Spider Solitaire
Classic four-suit solitaire, polished for web & mobile.
Meowmory Card Match
Match adorable cats. Stress relief in 2 minutes.
13 free mini games
2048 · Tetris · Snake · Bubble Shooter · Sudoku-style puzzles… open & play in 30 seconds.
Why one company, three businesses.
Most ad-tech companies sit on one side of the auction. We sit on both — and we run our own games. That gives us insight no pure-play vendor has.
Publishers send traffic
Our SSP gives publishers higher eCPM. Their inventory becomes our supply.
YULIANG matches & optimizes
Curated matching, audience signals, and ML pricing — every interaction makes the platform smarter.
Advertisers spend efficiently
Our DSP buys premium inventory directly. Cleaner supply paths mean stronger ROI.
…and our own games close the loop.
Every title we ship is owned-and-operated supply, first-party audience data, and a sandbox for testing what the market actually buys.
Independent. Engineering-led. Built to last.
YULIANG Technology is an independent ad-tech and game studio. We build the infrastructure we'd want to use ourselves — fewer black boxes, more straight talk, and partner-level access regardless of your spend.
Founded by a team of engineers, ad-ops veterans, and game makers, we believe the best ad platforms are the ones with skin in the game on both sides. So we put it there.
Let's build something together.
Whether you're a publisher hunting yield, an advertiser hunting efficiency, or a studio hunting distribution — we'd love to talk.